ARE YOU SMARTER THAN A 10 YEAR OLD? ( Sky One )
Target Market:
- Adults and Families.
- Family viewing.
Prime time Sky programme that has been a great addition to Sky’s schedule. The primetime show is presented by Noel Edmonds.
The peaktime show has attracted audiences of over 800 000 viewers.
Third season of shows commissioned takes the programming count to over 100 episodes. The show is run across all three Sky entertainment channels making the opportunities to view significant.
Licensees include :
- Hasbro – Interactive DVD game.
- Mindscape – Nintendo DS & Wii games.
- Bell-Fruit – AWP/SWP Machines.
- Re : Creation : Card games.
- The Character Group : Handheld electronic games.
- Global Calendars : Desk Calendars
Programme is supported by dedicated website:
There is also a highly successful red button interactive game available on a pay to play basis via Sky Interactive.
The quiz is established in popular culture with the Are You Smarter strapline now becoming a catchphrase in schools and workplaces.
INTERESTING FACT
Are You Smarter Than a Ten Year Old ? questions are based on the National Curriculum.
Useful Links
Our Philosophy
Start Licensing work with a range of licensees and are noted for a positive approach to new business. Please feel free to call us to discuss licensing any of our properties. We are always open to discussing new areas for licensing and prepared to develop new business areas with licensees.

