GLADIATORS ( Sky One )
Target market:
- All Family viewing.
- Licensing biased towards Children.
Classic action game series returns to UK television on Sky One. There will be 15 programmes in the initial run of this much anticipated return for Gladiators.
In addition Sky have commissioned two one hour Gladiators specials – an A-Z of Gladiators and a Where are They Now Gladiators Show.
The series has received tremendous PR coverage already with features in national newspapers , on radio and on television.
Presenters are Kirsty Gallacher and Ian Wright. John Anderson returns as the Referee.
The first run of the series is sponsored by Nintendo Wii who see the series as a perfect way of reaching the gaming audience.
Featured games include:
- Duel, Earthquake, Gauntlet, Hang Tough and Hit & Run.
There are 12 Gladiators who will take on contenders drawn from the general public in each show culminating in a Grand Final.
Licensing interest in this exciting franchise has been high – licensees remembering how successful the Gladiators was for licensees first time round. Deals have already been signed in a number of categories.
Sky are supporting the Gladiators with a series of on air promotions , a dedicated website interactive red button games , press and PR activity.
Gladiators was successfully relaunched in the United States under the American Gladiators brand name late in 2007 and a second season has already been commissioned in the United States.
INTERESTING FACT
Gladiators presenter Ian Wright has said his Gladiator name would be Volcano.
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