POLLY POCKET (Mattel)
Target Market:
- Girls 3-7
Best selling mini doll in the UK (Source: NPD).
Polly Pocket has year round TV advertising support and comprehensive retail listings. Market share is over 25% of the category making it a clear leader.
Inspirational style guides are regularly developed which are on trend and packed full of product ideas.
Regularly featured in Sparkle World magazine, Polly Pocket is constantly voted as the magazine’s most popular character. Content includes activity workbooks, puzzles, covermounts and stories.
Toy line includes pocket money priced collectable toys such as Polly Wheels toys through to highly tooled playsets for £60-£70.
Polly Pocket has been a market leading concept for 18 years demonstrating its classic status.
Licensees include:
- Aykroyds for nightwear;
- Mr Lucky Bags for Lucky Bags;
- New World Toys /Sambro for arts and crafts/stationery sets.
Polly Pocket is well established in a number of markets internationally.
Dedicated websites are
INTERESTING FACT
Polly Pocket has starred in two animated movies the most recent was Pollyworld
Useful Links
Our Philosophy
Start Licensing work with a range of licensees and are noted for a positive approach to new business. Please feel free to call us to discuss licensing any of our properties. We are always open to discussing new areas for licensing and prepared to develop new business areas with licensees.
