THE BEANO (D C Thomson & Co. Ltd)
Target Market:
- a) Children 6-11
- b) Adults
Weekly comic, home of some of the UK’s best known characters:
- The Bash Street Kids
- Minnie the Minx
- Beryl the Peril
- Roger the Dodger
- Billy Whizz
- Dennis the Menace
- Gnasher
Published since 1938, The Beano is available in newsagents, supermarkets and travel outlets.
The Beano Max, a monthly publication, was recently launched. The two publications have a combined sales figure of over 100,000 between them.
The Beano is a household name and an instantly recognised brand.
The core audience for The Beano and its characters is Children 5-11.
However, there is a strong secondary market for Adults – particularly in fashion and collectable product categories.
There are over 25 Beano licensees including: Robert Harrop with a range of Beano and Dandy resin collectable figurines; Flair with a Beano Comic Maker Kit; Secret Ingredient for T Shirts. Wild & Wolf for stationery , giftlines and one off accessories like a Beano branded leather football.
Boots used The Beano to create a gift range for Christmas 2008 this was based on a specially designed Beano brand look which can be used by other licensees.
New developments include a food gift range from Kimm & Miller and giftware from Castle Melamine.
The Beano features strongly in London's Cartoon Museum and is often featured in the wider Media.
For more details, see:
INTERESTING FACT
The Beano and The Dandy are produced by D.C. Thomson & Co.Ltd a family business based in Dundee.
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Our Philosophy
Start Licensing work with a range of licensees and are noted for a positive approach to new business. Please feel free to call us to discuss licensing any of our properties. We are always open to discussing new areas for licensing and prepared to develop new business areas with licensees.
