Unilever
Start Licensing have been appointed by Unilever to represent a focussed group of brands from their portfolio:
Brands that are included in the representation are:
- 1. Pot Noodle: Brand leader with 80% value share of the Instant Hot Snacks market and £81m annual sales.
- 2. Bovril: second biggest seller in category (behind Marmite) with over 15% value share of the Meat Extracts market and £9.3m annual sales.
- 3. Peperami: Brand leader with 50% value share of Hand Held Meat Snacks market and £44m annual sales.
- 4. Slimfast: Brand leader with 44% value share of the Slimming Aids market and £30m annual sales.
Data source: Mat 19th Feb 2011 IRI
Licensing activity is already underway with Peperami apparel in retailers such as Next, range of Peperami Pet Toys in development, Pot Noodle T Shirts in Debenhams and Peperami dress up costumes.
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Our Philosophy
Start Licensing work with a range of licensees and are noted for a positive approach to new business. Please feel free to call us to discuss licensing any of our properties. We are always open to discussing new areas for licensing and prepared to develop new business areas with licensees.
